Tempo Move Launch
Launching a new, more affordable product line in time for the holiday season
Tempo’s company mission has always been to democratize personal training and allow more anyone to have access to that kind of guidance and coaching, but at a fraction of the cost. In 2020, when Tempo first launched their tempo studio and made a big step towards that, but it was still over $2000 for it’s full package.
An opportunity to expand
In early 2021, the CTO started exploring the LIDAR camera technology in iPhones, and saw an opportunity for Tempo to leverage that tech and create a product line at a much more affordable price point.
With the Tempo Move, users can purchase the weight cabinet and Tempo Core, then with their iPhones, they can connect to the core, which connects to a TV, allowing users to turn hardware they already have into a home gym.
In 6 months, I worked with 2 product managers, 2 iOS engineers, 2 computer vision engineers, and the CTO to create the Tempo Move experience in time for the 2021 holiday season.
Breaking down the problem and prioritizing
For the foundational research, I needed to understand the full end to end experience so that we could identify the biggest risks to invest in to ensure we hit the deadline.
As I created a user journey of the phases across activation, delivery, installation, set up, and the class experience, I called out the happy path, sad path and any key questions to bring to the group.
Moving on to the workout experience, we knew that the bulk of the work would be proving that our tech can work in this new format: a landscape TV screen, and leveraging a camera that is separated from the display, with much more variability.
So to start prototyping things out, we began by moving as much studio functionality as made sense to this new format.
Creating the MVP
One of the trickiest parts of this project was figuring out what work was most essential for an MVP product. the work that ended up being prioritized were the onboarding flow, camera set up flow, and the workout experience. Tap through any of the galleries to view the images in more detail.
Onboarding flow
To avoid rebuilding an onboarding flow in the timeline we had, we created specific ways to unlock the Move and learn how to set up the hardware, while leveraging as much of the existing experience from the Studio flow.
Camera set up flow
One important unique difference between the Studio and the Move was the camera configuration. For the Move, the camera positioning is variable and allows for more flexibility based on the member’s home and pace. However because of that, we needed to create a flow to teach people how the camera works, and how they can know if they’re being tracked correctly in their workouts.
Workout Experience
The workout experience for Move was mostly unique because the in-class interactions all happened on the phone vs. a large touch screen like the Studio. For launch, we included all the core features the Studio had, plus a couple extra features such as, weight recognition and a more dynamic pause state.
Final stages and results
By November, the whole company was testing out early versions of the product, catching bugs and providing feedback. We also had a handful of early purchasers join a beta group, so that we can use the last month to prioritize as many fixes and features as possible.
We announced the new product in November and started shipping by mid-December. From a revenue and subscriber base, monthly revenue was 2x-3x and monthly subscribers were up 150%.
But with that growth meant our user base was shifting. So in early 2022, we immediately started tracking feedback on this new product, and learned how to adjust our roadmap for these new audiences and their needs.